- Use manual focus if you can.
- Keep it tidy.
- Shoot. A LOT.
- Don’t be afraid of flash.
- Move the subject, not the camera.
- Try the effect of different backgrounds.
- Fine-tune your composition.
- Deal with the depth of field dilemma.
- Start parallel, but experiment with different angles.
- Stabilize your camera as much as possible.
- Have a Plan
- Remove stocky images and ambiguous terminology
- Include social share and follow buttons
- Implement calls-to-action
- Use the right imagery that works for your audience
- Create a navigation that guides users through your site
- Stay mobile friendly
- Focus on SEO
- Never stop testing
- Find and fix 404s
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