When you first come across a new design where does your eye go? What’s the first thing you see on the page? Where in the design is your attention drawn? The answer to all three questions is one of dominance.

Dominance through emphasis of one or more particular elements creates a focal point in your design. It’s where most people will instinctively go when first looking at your work. Dominance will create an entry point on the page from which you can lead the viewer to other parts of the page.

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