Apps For Your Brands Facebook Page
Last week I went into the details of creating a Facebook page for you brand and now I’m going to go into the apps you can use to customize the look and feel of your brands page to stand out from the crowd. There are quite a few useful apps that utilize RSS, tweets, feeds, etc… but these are the ones I use and they take care of most everything my brand needs to get a positive message across. I hope you find these links useful and leave comments below on other apps that might come in handy.
Blog RSS Feed Reader
If you already have a blog, good news: there are tons of blog and RSS apps out there, but I’ve done the leg work and I found this one offered more functionality, better customization (you can pick an image to make your Facebook mini-blog look more like your actual blog) and a greater sense of control. It can be a bit buggy, but it’s worth persisting for the level of customization, and therefore attention grabbing potential.
Twitter App
This assumes that you have a Twitter account, but if you’re reading this and working on a Facebook Page, my guess is you do. Or you at least know you should have one. If not, set one up before adding this application to your new Facebook Page. This will automatically pull your tweets into your Facebook status, and it puts a cute little Twitter-themed box on your profile, so everyone knows you’re cool enough to be on Twitter. It also saves you time in updating AND ensures profile activity to keep you relevant.
Extended Info
In the Extended Info box you can use HTML to customize any kind of content and create numerous fields beyond the standard Information categories; you can also name the box anything you want so it matches your page perfectly. This app works much like the Static FBML application but is slightly easier to use. Although not developed by Facebook, it is highly ranked and provides a nice alternative or second customizable box option on a page.
Static FBML
Neither Facebook Pages nor Profiles allow any type of HTML in the main content section, but you can add FBML and HTML applications to add more stylized elements to a Page, like clickable images, anchor text and interactive content. The Static FBML app allows you to add advanced functionality to a page by placing a customizable box in which you can render HTML or FBML (Facebook Markup Language), giving you free reign over the space to add images, video, stylized text and almost whatever else you want. This app was developed by Facebook, so it’s fully supported and not prone to the problems of some third party applications.
Flash Player
This Flash application, also developed by Facebook, will add a box to your Page in which you can upload your own Flash files to achieve advanced customization and play any kind of Flash video, widget or game. It can be renamed to maintain the integrity of the page and keep the look and feel consistent with your brand.
Posted Items Pro
With Posted Items Pro you can embed multiple YouTube, Yahoo, and Google Videos, music mp3s, sites, files, and more onto your profile and Facebook pages. You can add any variety of these elements, making it great for a media center or press section.
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My name is Lucas Cobb, I'm a graphic/web designer & photographer from California and I'm the founder of Lucas Cobb Design. I look forward to your comments and suggestions. Also you can follow me on Twitter.
