Archive | February, 2010

Design Blogs To Follow On Facebook

25 Feb

facebook

Not as many design blogs have gone the route of Facebook as gone the route of Twitter, but I went ahead and compiled a list of design blogs on Facebook that you should be following anyway. Facebook allows you to interact with your subscribers so much more than through RSS and even Twitter. Along with pictures and status updates, through Facebook you can share video, flash, events, news and even integrate your status updates with Twitter so you kill two birds with one stone. It may take some getting used too, but Facebook is by far the best social resource for marketing you blog and/or business. Enjoy the compilation and if I missed any let me know in the comments.

Lucas Cobb Design – Facebook

Lucas Cobb

Colorburned – Web | Facebook

Colorburned

Vital Design – Web | Facebook

Vital Design

VectorTuts – Web| Facebook

VectorTuts

Design Juices – Web | Facebook

Design Juices

VecTips – Web | Facebook

VecTips

Smashing Magazine – Web | Facebook

Smashing Magazine

Social Media Examiner – Web | Facebook

Social Media Examiner

Vecteezy – Web | Facebook

Vecteezy

PDSTuts – Web | Facebook

PSD Tuts

Pro Blog Design – Web | Facebook

Pro Blog Design

GoMedia – Web | Facebook

GoMedia

Fuel Your Creativity – Web | Facebook

Fuel Your Creativity

Fudge Graphics – Web | Facebook

Fudge Graphics

From The Couch – Web | Facebook

From The Couch

Design You Trust – Web | Facebook

Design You Trust

Design Shard – Web | Facebook

Design Shard

Design Observer – Web | Facebook

Design Observer

Abduzeedo – Web | Facebook

Abduzeedo

The Difference Between Pixel & Vector Based Design

22 Feb

pixel-vector

Pixels

In digital imaging, a pixel (or picture element) is a single point in a raster image. The pixel is the smallest addressable screen element, it is the smallest unit of picture which can be controlled. Each Pixel has its address. The address of a pixel corresponds to its coordinate. Pixels are normally arranged in a 2-dimensional grid, and are often represented using dots or squares. Each pixel is a sample of an original image, where more samples typically provide more-accurate representations of the original. The intensity of each pixel is variable. In color image systems, a color is typically represented by three or four component intensities such as red, green, and blue, or cyan, magenta, yellow, and black.

The word pixel is based on a contraction of pix (“pictures”) and el (for “element”); similar formations with el for “element” include the words: voxel and texel.

Pixel Art Scaling

Two standard scaling algorithms are bilinear and bicubic interpolation. Since they work by interpolating pixel colour values, and usually set each pixel to a value interpolated between four input pixel values, they introduce some blur into the output (a form of box blur). Although this is acceptable for continuous-tone images, it destroys contrast (sharp edges) and is often seen as ruining the appearance of line art.

Nearest neighbour interpolation preserves these sharp edges, but it introduces aliasing (or jaggies; where diagonal lines and curves appear pixelated). Thus, the ideal algorithm for enlarging line art would be one that would interpolate areas of continuous tone, preserve the sharpness of orthogonal lines and smooth (ideally with anti-aliasing) diagonal lines and curves. Several attempts have been made to accomplish this.

Vectors

Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical equations, to represent images in computer graphics.

Vector graphics formats are complementary to raster graphics, which is the representation of images as an array of pixels, as it is typically used for the representation of photographic images. There are instances when working with vector tools and formats is the best practice, and instances when working with raster tools and formats is the best practice. There are times when both formats come together. An understanding of the advantages and limitations of each technology and the relationship between them is most likely to result in efficient and effective use of tools.

Editing Vector Graphics

Vector graphic drawing software is used for creating and editing vector graphics. The image can be changed by editing screen objects which are then saved as modifications to the mathematical formulae. Mathematical operators in the software can be used to stretch, twist, and colour component objects in the picture or the whole picture, and these tools are presented to the user intuitively through the graphical user interface of the computer. It is possible to save the screen image produced as a bitmap/raster file or generate a bitmap of any resolution from the vector file for use on any device.

The size of the file generated will depend on the resolution required, but the size of the vector file generating the bitmap/raster file will always remain the same. Thus, it is easy to convert from a vector file to a range of bitmap/raster file formats but it is much more difficult to go in the opposite direction, especially if subsequent editing of the vector picture is required. It might be an advantage to save an image created from a vector source file as a bitmap/raster format, because different systems have different (and incompatible) vector formats, and some might not support vector graphics at all. However, once a file is converted from the vector format, it is likely to be bigger, and it loses the advantage of scalability without loss of resolution. It will also no longer be possible to edit individual parts of the image as discrete objects.The file size of vector graphic depends on the number of graphic elements it contains.

Vector formats are not always appropriate in graphics work. For example, digital devices such as cameras and scanners produce raster graphics that are impractical to convert into vectors, and so for this type of work, the editor will operate on the pixels rather than on drawing objects defined by mathematical formulae. Comprehensive graphics tools will combine images from vector and raster sources, and may provide editing tools for both, since some parts of an image could come from a camera source, and others could have been drawn using vector tools.

Design A Blog With Photoshop

20 Feb

graphic-design

In this photoshop tutorial you will learn how to create a blog design from scratch using a combination of gradients and selections. Here is a .psd of the final to compare your final with. You can download the .psd here. Let me know your thoughts and feelings on this project in the comments below and as always, enjoy!

Here is a preview of what we will be creating:

Photoshop Document Size

1. Lets begin by creating a new Photoshop document – File > New with a width of 900px and a height of 1200px.

Building The Header

2. Choose your Rectangular Marquee tool (M) and put in the following options below. Feathering to 0px, then choose the drop down menu and pick Fixed Size. Set the width to 900px and the height to 120px as this will be the width and height of our header.

3. Click above the document and a selection should appear. Move the selection to the very top as shown in the demo below if not already in place.

4. Now create a new layer (Layer > New > Layer…) Name it Header. Select that new layer in your layers pallet and go to Edit > Fill and in the first drop down choose color… Add in the hex code #c7dba9. If you are on the background image we could have issues later on. Press ok and it should fill your selection with a light green.

5. Next we are going to add some shadow to the bottom of the header. Keep the header section selected. If it’s not go to your layers palette where all of your layers are stored and Command + Click (mac) Control + Click (PC) on the thumbnail of the Header layer. That will bring up a selection of that layer. After the selection is made create a new layer in your layers pallet and grab your gradient tool (G). Make sure in the gradient picker you choose the Foreground to Transparent gradient.

6. With the selection active and black set as your foreground color start about 20 pixels below the header and click and drag up while holding down the shift key (makes a straigt line) release the mouse button at about halfway up the header. Rename this layer Header Shadow. Change the blending mode to soft light and adjust the opacity as you see fit. I set my opacity to 75%.

Logo & Blurb Time

7. Text tool (T) and pick Arial, Bold, 50pt, white and click near the upper left side of the header type in the title of your blog in this case “Blog Title”.

8. Now onto the blurb below your title. With your text layer selected hold cntrl and press J (cntrl + J) to duplicate the type layer. Now use the move tool (V) and once you do this hold shift and press your down key 4 times. Now the text tool (T) again and set to 25pt and type in your “blurb”.

9. After you finish typing right-click on the Blog Title layer and choose Blending Options… Add a drop shadow with the figures from below. Continue on your blurb layer as well with the same settings.

On To The Navigation

10. Lets start off by bring in some guides. Your rulers must be out to do this (cntrl +R). Bring a guide in from the top to about 2 pixels underneath your logo. Then drag in a guide from the left and have it stop right at the 6 on the top ruler of your document. Drag out another guide from the left and increase each one by 1.25 inches which means this time it will stop at 7.25 the next one will be 8.5 etc…until you have five boxes for your navigation to go into. See the screenshot below.

11. After you have the guides in place get your text tool (t) and choose Arial, Regular, 16pt, White and type Home in the first box. It should be positioned just like in the screenshot above. Finish the rest of the navigation items which are Tutorials, Freebies, Trends, and Contact and make sure they all fit in their boxex.

12. Highlight all of your navigation items and press Command + G or Control + G to group them together. Name the group Navigation so we remember what it is.

Setting The Background Color

13. Now we are going to give our site its main background color. Head to the very bottom of your layers palette and find the layer called background. If it has a lock by its name double click the lock and then press ok. Then go up to Edit > Fill… > Color… and put in the hex code #65754d.

14. We are going to add a highlight at the bottom of the header so that it gives the header a subtle separation from the body background. While selected on your background layer create a new layer. Then grab your Single Row Marquee tool and click inside right underneath the header. The correct selection should look like below.

15. Fill that selection with #f3ebe0 and you should get something like the below screenshot.

The Content Section

16. First thing we want to do is clear all of our guides. So go up to View > Clear Guides. Now lets create two guides that will help us align our content correctly. Go back up to View > New Guide… choose Vertical and give it a value of 25px and hit enter. Repeat that process except this time put in 875px. This gives us 25px of “padding” on each side. Also make a horizontal guide set at 150px. This will give us 25px of “padding” from our header as well.

17. Now I can draw out my sidebar using the rectangular marquee tool set the rectangle marquee to the fixed size with a width of 275px and a height of 430px.

18. Make a new layer and fill it with any color. Double click on that new layer in your layers pallet and give it a stroke of 1px filled with hex color:#000000 and opacity set to 10%. Now select gradient overlay and use the settings shown below.

19. Now we will give our sidebar a header. Set your Rectangular Marquee to 275px by 60px. Make a new layer and fill it with hex color:#546140.

20. Now use your Rectangular Marquee and set it to 275px by 1px. Make a new layer and fill it with hex color:#f3ebe0. This will add a highlight section to our side bar.

21. Select the 3 sidebar layers and group them (cntrl+G) and name it sidebar. Now duplicate that group to make a second sidebar.

22. Mave another vertical guide 25px to the right of the sidebar as shown below.

23. Now we are going to make our main content sections. Use Rectangle Marquee on fixed width set to 550px x 280px. Create the header for this main content the same as you did with the sidebar. You can copy the layer styles and paste them to stay consistent.

24. Copy the main folder 2 more times and make the 3 main content sections. See below:

The Footer

25. Grab your rectangular marquee tool set on normal and start 25 pixels below last post and select the rest of the canvas. Fill it with #546140 and it should look like the screenshot below. P.S. I had to adjust the height of the second sidebar in order for it to be lined up with the last post.

Now its up to you to add the content. Have fun with it and I hope you learned some things about designing a professional clean looking site. Let me know what you liked in the comments.

The Design Blogs I Read

18 Feb

blog

I’ve seen a few posts floating around dealing with the best design blogs to read on a daily basis and I wanted to put my two cents in. These are the design blogs that I read on a daily basis and I find they help me improve as a designer because of the tips and tricks they provide on a regular basis. I’m not saying all you should do is read design blogs, but it wouldn’t hurt to stay ahead of the game by keeping tabs on them.”

My Faves

AbduzeedoAbduzeedo is a great place to see inspirational posts. The user-news section is top notch and always up to date with the design trends.

Color BurnedColor Burned is always chalk full of freebies and giveaways. He also has great insight into design as a business and shares that knowledge.

Creative OperaCreative Opera is a new blog I just started following, but any info you need on Facebook you can find here. There is also a personal touch to the posts that is not to be missed.

Design InformerCongrats to them for making it into the Smashing Network recently. I stop by this blog daily for all my CSS updates and all things code.

Design JuicesDesign Juices keeps you in the loop on upcoming artists, photographers, designers, etc. The artists they showcase are very impressive and appreciated.

Design OraDesign Ora keeps me up to date on the latest machinery and flash web design. There is always free backgrounds to be had at this place also.

Echo Enduring BlogEcho Enduring has a spaced out theme with amazing posts ranging from designing to the Olympics. They also offer exclusive texture packs and tons of freebies.

Line 25Line25 is another blog that just made it into the Smashing Network so congrats to them as well. You can see all kinds of design related posts here. Great read for sure.

Little Box of IdeasLBOI just turned 1 year old so a HUGE CONGRATS to them. The posts here have a personal touch that you just can’t find on any other blog. Great design related articles all the time.

Six RevisionsWhat is there to say about Six Revisions that hasn’t already been said. One of the first and still one of the best design blogs out there. You have to check them out.

Three StylesThree Styles has boat loads of tutorials and design resources posted daily. They are also celebrating a 6 month birthday so another Congrats to them.

Web Designer DepotWeb Designer Depot is your one stop shop for all things web design. These guys post everything from code snippets to graphic optimization. This is not to be missed.

If there are any other great design blogs out there that I should not miss out on let me know in the comments. Thanks for reading!.

CSS3 Is All It’s Cracked Up To Be

17 Feb

css

CSS level 3 is currently under development. The W3C maintains a CSS3 progress report. CSS3 is modularized and will consist of several separate recommendations. The W3C CSS3 Roadmap provides a summary and introduction.

Many exciting new functions and features are being thought up for CSS3. I’ll showcase some amazing examples below and let me know what you think by leaving a comment.

How to create colored borders with CSS3

W3C has offered some new options for borders in CSS3, of which, next to rounded borders, border-color is also very interesting. Mozila/Firefox has implemented this function, which allows you to create cool colored borders.

This is an example:

Here is the CSS3 code:
border: 8px solid #000; -moz-border-bottom-colors: #555 #666 #777 #888 #999 #aaa #bbb #ccc; -moz-border-top-colors: #555 #666 #777 #888 #999 #aaa #bbb #ccc; -moz-border-left-colors: #555 #666 #777 #888 #999 #aaa #bbb #ccc; -moz-border-right-colors: #555 #666 #777 #888 #999 #aaa #bbb #ccc; padding: 5px 5px 5px 15px;

Box-shadow, one of CSS3’s best new features

The CSS3 backgrounds and borders module has a nice new feature called box-shadow, which is implemented in Safari 3+ and Firefox 3.1 (Alpha). The specification speaks of multiple shadows, but the author already “has his doubts” on that, and it isn’t implemented in Safari 3.

    The property takes 3 lengths and a color as it’s attributes, the lengths are:

  • the horizontal offset of the shadow, positive means the shadow will be on the right of the box, a negative offset will put the shadow on the left of the box;
  • the vertical offset, a negative one means the box-shadow will be on top of the box, a positive one means the shadow will be below the box;
  • the blur radius, if set to 0 the shadow will be sharp, the higher the number, the more blurred it will be.

The shadow should be following curved corners created with border-radius. For those of you without a supporting browser, here’s a screenshot.

Here is the CSS3 code:
box-shadow: 10px 10px 5px #888; padding: 5px 5px 5px 15px;

Border-radius: create rounded corners with CSS!

W3C has offered some new options for borders in CSS3, of which one is border-radius. Both Mozila/Firefox and Safari 3 have implemented this function, which allows you to create round corners on box-items.

This is an example:

Here is the CSS3 code:
< div style=" background-color: #ccc; -moz-border-radius: 5px; -webkit-border-radius: 5px; border: 1px solid #000; padding: 10px;" >

Multiple backgrounds with CSS3

CSS3 allows for multiple background images on one element. To do this, you can separate backgrounds by commas.

Here is the CSS3 code:
background: url(body-top.gif) top left no-repeat, url(banner_fresco.jpg) top 11px no-repeat, url(body-bottom.gif) bottom left no-repeat, url(body-middle.gif) left repeat-y;

The only browser projects having this feature implemented so far are WebKit and KHTML (Konqueror). This got into Safari 1.3 though, and works in OmniWeb 5.5 and up.

Text-shadow, Photoshop like effects using CSS

CSS3 finally eliminates the need for Photoshop when all you want to do is a simple shadow. The text-shadow property is used as follows:

text-shadow: 2px 2px 2px #000;

This produces the following text with a shadow 2px right and below of the text, which blurs for 2px:

Note: This feature is NOT new in CSS3; it was originally proposed in CSS2. Safari had it from version 1, however!

The following works in Opera, Konqueror, iCab and Firefox 3.1a, and looks really cool (or, rather, the opposite!):

Multi-column layout

W3C offers a new way to arrange text “news-paper wise”, in columns. Multi-column layout is actually a module on its own. It allows a webdeveloper to let text be fitted into columns, in two ways: by defining a width for each column, or by defining a number of columns. The first would be done by column-width, the latter by column-count. To create a space between the columns, you need to specify a width for column-gap.

Multi-column layout is currently only supported in Mozilla based browsers and Safari 3, who have prefixed the properties with respectively -moz- and -webkit-. The example below is done with column-width, the CSS for it is as follows:

-moz-column-width: 13em; -webkit-column-width: 13em; -moz-column-gap: 1em; -webkit-column-gap: 1em;

Which results in the following:

The next example is done with column-count, and has the following code:
-moz-column-count: 3; -moz-column-gap: 1em; -moz-column-rule: 1px solid black; -webkit-column-count: 3; -webkit-column-gap: 1em; -webkit-column-rule: 1px solid black;

Which in turn results in the following:

A feature which isn’t implemented yet is column-space-distribution, this should describe how to distribute the space between the columns if there’s rest space left.

Jason Harrop has created a multicolumn extension for Firefox which allows you to apply these CSS properties to whatever page you like.

Web fonts with @font-face

Not exactly a feature which is new to CSS3, @font-face was first proposed for CSS2 and has been implemented in Internet Explorer since version 5! However, their implementation relied on the proprietary Embedded Open Type (.eot) format, and no other browsers decided to use this format. With the release of Safari 3.1, however, website makers can use any licensed TrueType (.ttf) or OpenType (.otf) font in their pages.

To use web fonts, each form of the font family must be declared using the @font-face rule; for example, to use both regular and italic forms of Jos Buivenga’s Delicious font, you would put the following in your stylesheet:

@font-face { font-family: Delicious; src: url('Delicious-Roman.otf'); } @font-face { font-family: Delicious; font-weight: bold; src: url('Delicious-Bold.otf'); }

Then call it using font-family:

h3 { font-family: Delicious, sans-serif; }

Here is an example of the results:


The @font-face rule is planned (although not confirmed) for Firefox 3.1 and Opera 10. You can see more examples linked from this article at A List Apart.

Note: As with images and other media, check the license of the font you wish to use before implementing it. Many fonts are not yet licensed for this kind of use on the web.

CSS3 Speech

CSS2 added support for the Aural media type which is used for “styling” speech synthesis in aural user agents (e.g. screen readers). The specification added several properties to this new media type.

The current Working Draft of CSS2.1 reserves media=”speech”, but explicitly does not define which properties apply to it. Also, the aural media type has been deprecated.

The CSS 3 Speech module removes some of the old properties and adds new ones. All of them are now assigned to the speech media type.

Opera is one of the most popular user agents implementing most of the CSS 3 Speech properties.

The code used to style speech is:

#voice-volume { -xv-voice-volume: x-soft; -xv-voice-balance: right; } #voice-balance { -xv-voice-balance: left; } #speech-cue { cue-after: url(ding.wav); } #voice-rate { -xv-voice-rate: x-slow; } #voice-family { voice-family: female; } #voice-pitch { -xv-voice-pitch: x-low; } #speech-speak { speak: spell-out; }

Note: Since CSS 3 Speech module is still a Working Draft, Opera implements some of its properties using the -xv- prefix.

Inspiration: Graffiti

12 Feb

graf

Graffiti is all around us if you know where to look. While taking these shots for this post I found quite a few new places I would have never seen if I wasn’t looking for graffiti. I went behind buildings (unheard of from most people) and in backyards following the trail of the paint can. All in all I had a great time with some scary moments strewn in there for good measure. I hope you enjoy these graffiti shots and I’m going to make this topic a recurring theme on Lucas Cobb Design so stay tuned for new, fresh graffiti shots in the near future. If you like what you see leave a comment and let us know what you liked.





How To Break Into The Design Community

10 Feb

fold

This has been a thought bouncing around in my mind for a while being a newcomer to the design community. I’ve really been wondering just how to break into the design community and get myself in with the rest of the bloggers in this niche. Is the best way through posts, email, social media (twitter / facebook / “buzz” – LOL) or just wait for them to find me? I’m going to list the pro’s and con’s of each and see what everyone else thinks.

Posting

How could I break in by posting? Well, write amazing content and you are sure to be noticed. Nothing spreads around the internet faster than a great story so I could try to write the best articles I possible can and wait to be noticed. Now the pro’s to this are great articles on my blog (win / win), more readership due to great reading materials, a lot of google food, help from content thieves (double edged sword) and a bunch of others that I just can’t put my finger on at the moment. Now the only con’s I can come up with are content thieves who steel my google love, readers, inspiration, etc. So you can see how there is a definite downside to having great content.

Social Media

Social Media is like the playground at school. So much going on and people running all over the place that sometimes it’s hard to stop someone and say Hello. Plus there is also the thought of virtual rejection. Sending your message out to the black depths of the internet and getting no response in return. *single tear* But there is some major pro’s to social media. You are always plugged into the design news of the second, minute, hour, day, etc… You also see newcomers on the scene on twitter being twitted about for the first time and it makes you feel like not such a noob. Feels good right. You can also connect with bloggers / designers on an individual basis and build up quite a friendship. Sadly there are con’s to social media as well. You have to stay up with the it all the time. It’s just like real life, if you don’t feed something it dies. You also will get ignored from time to time which hurts, but hey, get over it already. Social Media seems like the way to go this day in age, but what will the future hold in online interactions?

Wait For Them

Eventually you will be found if you just keep at it and stay focused. Once you are discovered by one you are then spread around like hot cakes enjoying your 15 minutes of fame until you in the community forever. But waiting sucks. How long it takes one person drastically differs from how long someone else has to wait to be discovered, if at all. Only the lucky ones can break in to the design community while the rest of us cower outside the circle looking for our big break. The only pro’s I can see with this method are honing your skills at blogging / designer and growing your business by yourself. Don’t get me wrong, these are not bad things at all, they are great and very valuable skills to hone in life. Now the con’s on the other hand with this one are much greater, especially if you are inpatient. You might never be discovered this way and if that statement scares you, either get out of the blogging business or try another method. You have to be in it to win it.

So I lay this out there as a challenge to the design community. If you see someone new out there on the web, promote them, give them tips, pointers, helpful advice. Shoot them a note of encouragement. Invite them in. Invite me in. Leave comments that will help noobs like me make a difference in the community and promote what we do just the same as the big guys. I’ll leave it at that, hope you enjoyed the read, now feel free to harp if you must or leave praise, but write something that shows this all matters.

Website Prelaunch Checklist Perfected

9 Feb

checklist

All of a sudden the site you have been working on for months is approved and the client wants it live. However, things can still go horribly wrong if you are not prepared.

We’ve all been there.

After months of development, meetings, conference calls, protracted arguments over typography, photography, colour ways and copy. All of a sudden the site is approved and the client wants it live.

By no means is this an exhaustive list. Neither is it presented in any particular order. Your own checklist will be very much tailored towards your own individual clients and the type of project you are delivering.- BoagWorld

Print this list out and use it. Make sure all your checks and balances are in order and you will end up with a happy client and a check in the mail. Leave a comment if you find this post helpful. Cheers!

Continue reading this post on Boag World

New Facebook Rollout

5 Feb

New Facebook Rollout

Well I’m one of the lucky ones who have the Facebook rollout before everyone else. I’ll go into some of the features below so you can drool over the brand spankin’ new Facebook layout.

New Homepage
The new homepage design has moved your friends, messages and notifications up to the logo pane. Seems a better position than down in the bottom right corner.

Events
The events are all laid out nicely and you can see everything all lined up on the left side.

Photos
All the photos are displayed in a nice grid format and each folder is displayed on one page.

Applications
Look at all the apps and their big icons. Looking good.

Messages
Messages are now up by the logo and are an easy read.

Chat
Your chat list is still in the bottom right but is also conveniently in the list on the left. Slight change but they might be dumping the bottom right all together in the future.

If you find any new features leave them in the comments. Thanks.

Get Your Fan Page Found In Facebook Search

4 Feb

fbsearch

Do you have a Facebook page or are you creating a new one? Do it right and be proactive in setting your page up so users can find you when they are searching. Many times, companies and brands don’t take the proper steps to be found and have to make adjustments in order to show up in the Facebook search. Whether you are setting up your first Facebook page, or tweaking an old one, the following tips will help you rise to the top of the search results.

Use your brand for your Facebook page name
When naming your Facebook page, you only have one shot at giving it a “name.” This is what shows up as the title of the page and is created when first setting a page up. This is currently the largest indicator for Facebook search and is make or break for your page being found.

While it might seem simple that you would choose your brand name, it is not always cut and dry. For example, let’s say we are making a fan page for Search Engine Land. Many times people could create the page with the name titled “SearchEngineLand.com” which would severely handicap your chances of being shown in Facebook search. Similarly, you should keep it simple and not get fancy with the name. Say that the NFL wanted to create a fan page. Well, instead of registering the “National Football League” keyword research should be done to see if “NFL” garners more interest. Don’t try to get cutesy with the naming of pages (like “Comcast Cares”) and make sure you use spaces and full words. While something like SouthwestAir would work for Twitter, you would rather have “Southwest Airlines” for being found in Facebook search in order for maximum visibility.

Build your following
If the Facebook page name is top criteria for being found in Facebook search, the fan count is second place. At SMX East in the Facebook Marketing Panel, Marty Weintraub really stressed this fact and couldn’t emphasize enough how important fan numbers (or group or application numbers) were for being found in the Facebook search results pages. If you have the same name as other pages (which is a common occurrence), the page with more followers should show up first.

Leverage Facebook Ads to help build a following as advertising your pages can help boost fans of your page. You can also leverage employee profiles or groups that you are a part of to really help boost your group numbers.

Create a branded Facebook username
While this may not play a major role in being found within the internal Facebook search, the URL structure can play an important role in getting ranked in the major search engine results pages. Being found within these pages can clearly help to boost your fan following from those who may be searching outside of Facebook. While we have not seen a direct correlation between usernames and internal Facebook rankings, having a keyword rich username could an indicator in the future and would be considered best practice.

Create fresh content regularly
Wall posts, events and “posts by everyone” can now be displayed in Facebook Search. By creating regularly updated content, you will significantly increase your chances for being shown. Simple wall posts with branded keywords or branded events will give you extra visibility in the new real time Facebook Search.

Leverage domain equity to boost Facebook pages in SERPs
Again, this is a bit of a secondary tactic, but providing a link from your homepage to your Facebook page should help to get your Facebook page ranking for branded terms. Think of it as proactive reputation management for your brand. Getting people to your page via Google, Yahoo! or Bing can really boost up those fans to your page thereby trickling down to those Facebook Search ranking factors.

Advertise on branded “interests”
While this won’t boost you into the natural Facebook search results, this will allow you to show up on selected terms. While Facebook ads still run off of “interests” rather than keywords, bidding solely on extremely targeted interests, you can boost your possibility of being found. In addition, Facebook does run select Microsoft-network ads, so advertising in adCenter could help you sneak in and steal some of that Facebook search traffic (if you know what you are doing).

Fill in all information about your brand/company
Whether it be the information boxes, mission statements, website or descriptions these could be indicators down the road. While the information isn’t currently helping your pages show in Facebook results pages, it can also help those pages in external Search Engines as most page content is indexed. The more relevant the content, the better. While these sections might not play a role in internal Facebook ranking, there is evidence that it can help the ranking of groups. This could be applied to pages in the future (and should IMO).

Spend a little time optimizing your site for bing
If you need one reason to pay attention to Bing, it could be for the sole fact that it displays the web results in Facebook Pages. You will always find those web results at the bottom of the Facebook Search, so spend a little time working your site for Bing and you could see a big payoff from the Facebook search platform.

These tips should help your visibility in Facebook search and help to take your fan page to new heights!